DifferentUnorthodoxVisionaryPerceptiveIntuitiveMotivatingInfluentialCompetitiveRespectedAnalyticalDependableDecisiveProactivePragmaticIndependentDifferent

Is better than better

Unlock your unique advantage. The Fascinate System™ is the assessment that reveals how the world sees you at your best. Discover your advantages so you, your brand and your team can make a unique and lasting impression, and be heard, remembered and acted upon.

Discover what makes you fascinating
Tap an advantage to explore
1M+professionals measured over two decades of research
22languages the Fascinate System is published in
80%of people behave differently when they're fascinated by a brand
39%believe they're more fascinating than average, vs. 90% who believe they're smarter
8%say their boss is "extremely fascinating"

Two words to know

The Fascinate System is built on two ideas.

Fascinate

/fas·ci·nate/
  1. to command the interest of : ALLURE
  2. to transfix and hold spellbound by an irresistible power
  3. to be irresistibly attractive
Merriam-Webster: fascinate →

Archetype

/ar·che·type/
  1. the original pattern or model of which all things of the same type are representations or copies : PROTOTYPE
  2. psychology : an inherited idea or mode of thought in the psychology of Carl Gustav Jung that is derived from the experience of the race and is present in the unconscious of the individual
Merriam-Webster: archetype →

The seven advantages

Each advantage is a language. Find the one you speak best, and the heroes who speak it.

Illustration of the seven advantages. Characters © MARVEL. See disclaimer below.

Choose Your Path

Find the Right Fascinate for You
Whether you are an individual looking to stand out, a team wanting to perform better together, or an organization ready for deep analytics — there is a Fascinate experience designed for you.

For You

The Fascinate Assessment

Impress and influence. Join the movement of over one million professionals and discover how to:

  • Conquer the competition
  • Incite action
  • Ace the pitch
  • Overdeliver, outthink, and outperform
For Teams

The Fascinate System

Engage and inspire. With over two decades of proprietary research, our system will help your team:

  • Cultivate understanding
  • Boost morale
  • Accelerate performance
  • Fuel engagement
Diamond-Studded

Analytics Experience

Dive deep and breakthrough. Measure your most valuable assets on a whole new, personal level:

  • Custom, groundbreaking analytics
  • Predict success, reveal blind spots
  • Hands-on input from top strategists
  • Ignite team unity like never before

Meet the 49 archetypes

Every archetype is a blend of a primary and a secondary advantage. Tap one to see how the world sees you.

Choose an archetype

Rows are the primary advantage, columns the secondary advantage.

Know your team, before and after

What clarity does for how people work together.

Misunderstanding
Friction
Clarity
Connection
Being noticed
Clarity: 30% → 82%Misunderstanding: 62% → 20%

Sample numbers for layout only. Replace with your real survey results.

How Fascinate works

In just 5 minutes, discover your most impressive and influential traits.

Step one

Discover

  • Take the online assessment
  • Learn how the world sees you
Step two

Profile

  • Get your archetype report
  • See your primary and secondary advantages
Step three

Apply

  • Team session to compare profiles
  • Action plan for working together
Make it a program

World-class teams are built on a blend of distinct talents and differences.

Use Fascinate results to shape a Best Team Ever session or a Fire University course.

  • Results guide the program design
  • Official Fascinate distributor in the Philippines
  • Repeat to track progress
“To become more fascinating, you don’t have to change who you are. You have to become more of who you are.”
— SALLY HOGSHEAD
Know your strengths and take advantage of them.

Disclaimer. Iron Man, Captain America, Thor, Black Widow, Doctor Strange, Hulk (Bruce Banner), Hawkeye and all related characters, names and images are trademarks and copyrights of MARVEL / The Walt Disney Company and their respective owners. They appear on this page for illustration and educational purposes only to represent the Fascinate advantages. No affiliation with, sponsorship by or endorsement from Marvel is claimed or implied, and no ownership of these characters is claimed by World Stage International PH.

How to Fascinate. The Fascinate System™, Fascinate®, the seven advantages, the 49 archetypes and the related content and images are the intellectual property of How to Fascinate and Sally Hogshead, and are used with reference to howtofascinate.com. Dictionary definitions are quoted from Merriam-Webster. All rights reserved by their respective owners.

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